Closing Conference of Global Entrepreneurship Week

Closing Conference: Neuroscience and Psychology

TITLE: “The Business Starts in the Head: Neuroscience, Emotions, and Decisions of the Entrepreneurial Person”

SPEAKER: José Miguel Gaona Cartolano,

Doctor of Medicine cum laude in Psychiatry from the Complutense University of Madrid, master’s in medical psychology and specialist in forensic psychiatry. Specialist in non-invasive brain stimulation techniques from Harvard University. Member of the European Psychiatric Association (EPA). Honorary professor at the Faculty of Medicine of Rey Juan Carlos University. Visiting professor at Laurentian University in Canada. Television communicator on prime-time programs and educational channels.

OBJECTIVE: To understand the role of neuroscience and psychology in decision-making, offering a practical look at the mental and emotional factors that accompany the entrepreneurial person.